Cart2Cart Alternatives
Cart2Cart has long been the "Coca-Cola" of the eCommerce migration world—ubiquitous, reliable, but increasingly expensive. As we move through 2025, smart merchants are realizing that paying $300+ for a standard migration often isn't necessary. Whether you need a cheaper automated service, a developer-friendly tool, or a specialized solution for PrestaShop, the market is now full of powerful alternatives that offer better value.
We have tested and analyzed the top competitors specifically for PrestaShop migrations to help you find the right tool for your specific needs. Here is the definitive guide to breaking free from the industry giant.
Quick Verdict: Which Alternative is Right for You?
- Best Overall Value: LitExtension (Similar service, lower cost, better support).
- Best Budget Automation: Next-Cart (Starts at ~$20, significantly cheaper).
- Best for Shopify Users: Matrixify (The gold standard for Shopify data handling).
- Best for Developers: Custom Migration Scripts (Complete control via Web Service API).
- Best Free Option: PrestaShop Back Office Import (Free but limited).
Category 1: Direct Competitors (Automated Services)
These services operate exactly like Cart2Cart. You connect your Source Store and PrestaShop via module or Web Service API, and their cloud servers handle the rest, including PrestaShop's structure. The main difference? Pricing and support quality.
1. LitExtension
The "All-in-One" Powerhouse
LitExtension is the primary rival to Cart2Cart. They have built their reputation on two things: transparency and the "All-in-One" package. While Cart2Cart charges you extra for every little add-on (like 301 redirects or preserving Order IDs), LitExtension often bundles these into a single price.
Why it beats Cart2Cart:
- Pricing Model: Starts around $59 - $79. Unlike Cart2Cart's complex estimator that creeps up as you add options, LitExtension's pricing is more predictable.
- Support: They are famous for their 24/7 support which is generally faster and more hands-on than Cart2Cart's tiered support system.
- Re-Migration: They offer a "Smart Update" feature that allows you to re-migrate data (to catch new orders) for free or a low cost within 3 months of your initial migration.
- PrestaShop Handling: Like Cart2Cart, they handle PrestaShop's structure and product combinations automatically.
- Password Migration: Supports password migration for PrestaShop with module.
Best For: Merchants who want the safety of an automated service but refuse to pay Cart2Cart's premium add-on fees. Handles PrestaShop migrations well.
2. Next-Cart
The "Budget" Automated Solution
Next-Cart is a newer challenger that is aggressively undercutting the market. In 2025, they have become the go-to recommendation for smaller stores because their entry pricing is incredibly low compared to the giants.
Why it beats Cart2Cart:
- Insane Value: Migrations can start as low as $20 - $49 depending on entity count. This is a fraction of the cost of Cart2Cart.
- 100% Uptime: Like the others, it keeps your store live.
- Simple Interface: Their 3-step wizard is arguably even simpler than Cart2Cart's.
- PrestaShop Support: Handles PrestaShop migrations with structure and product combinations.
- Password Migration: Supports password migration for PrestaShop with module.
Best For: Small to medium store owners (under 1,000 products) who want automation on a shoestring budget. Good for PrestaShop migrations.
Category 2: Platform-Specific Tools
Sometimes you don't need a "universal" tool; you just need one that is perfect for your specific platform combination.
3. Matrixify (formerly Excelify)
The Shopify Specialist
If you are moving to or from Shopify, Matrixify is widely considered superior to any general migration tool. It is a Shopify App that gives you "God Mode" over your data.
Why it beats Cart2Cart for Shopify:
- Granular Control: It allows you to export/import specific fields (like Metafields) that general tools often miss.
- Speed: Because it is native to Shopify, it can process thousands of items per minute without timing out.
- Cost: It has a generous free tier (10 items) and a $20/month plan that covers most standard migrations. You can subscribe for one month, do your migration, and cancel.
- PrestaShop Export: Can export Shopify data in PrestaShop-compatible format for import via module or Web Service API.
Best For: Anyone migrating from Shopify to PrestaShop. Export from Shopify, then import to PrestaShop using automated service or module.
Category 3: Developer Tools (Maximum Control)
4. Custom Migration Scripts
The "DIY" Professional Tool
Since PrestaShop uses Web Service API and a well-documented structure, you can create custom scripts (PHP, Python, Node.js, etc.) to transform your source data into PrestaShop's database structure or use the Web Service API for import. This gives you complete control but requires technical expertise.
Why it beats Cart2Cart:
- One-Time Cost: For ~$2,500-$10,000 (developer time), you own the solution forever. Great for agencies migrating multiple clients.
- Data Transformation: You can modify data on the fly. Want to increase all prices by 20% during migration? Want to rewrite category names? You can do that with custom logic.
- No Black Box: You see exactly what data is going where.
- PrestaShop Structure: You can structure data exactly to PrestaShop's schema and handle product combinations as needed.
- Web Service API Access: Can use PrestaShop's Web Service API for programmatic import.
Best For: Agencies and developers who are comfortable with PHP, MySQL, and Web Service APIs and want total control. Must account for PrestaShop's database structure and product combinations.
The "Free" Alternative: PrestaShop Back Office Import
Is it possible to migrate for free? Yes, but there is a catch.
5. PrestaShop Back Office CSV Import
The Free (But Limited) Option
PrestaShop comes with a built-in CSV Product Importer in the Back Office. Most platforms (BigCommerce, Volusion, Squarespace) allow you to export products to CSV.
- The Process: Export from Source → Open in Excel → Rename columns to match PrestaShop format → Structure data for PrestaShop structure → Import to PrestaShop.
- The Risk: You will likely lose your images (unless you manually upload them), your product combinations will break if not structured correctly, and you cannot migrate customer passwords, customers, or orders this way.
- Verdict: Only do this if you have fewer than 100 simple products with no options and no order history to save.
Comparison Table: 2025 Pricing & Features for PrestaShop
| Service | Starting Price | Pricing Model | PrestaShop Structure | Password Migration | Best Feature |
|---|---|---|---|---|---|
| Cart2Cart | $69+ | Pay per Entity + Add-ons | ✅ Automatic | ✅ Supported | Industry reliability |
| LitExtension | $59+ | Pay per Entity (Bundled) | ✅ Automatic | ✅ Supported | Excellent Support |
| Next-Cart | $20+ | Pay per Entity | ✅ Automatic | ✅ Supported | Lowest Price |
| Matrixify | $20/mo | Subscription (Cancel anytime) | ⚠️ Manual (Export only) | ❌ Not supported | Shopify deep integration |
| Custom Scripts | ~$2,500+ | One-time Development | ⚠️ Manual (You code it) | ⚠️ Possible (You code it) | Unlimited customization |
| PrestaShop CSV Import | Free | Included with PrestaShop | ❌ Manual formatting | ❌ Not supported | Free but limited |
Important PrestaShop-Specific Considerations
1. Password Migration
Good News: PrestaShop DOES support password migration with the migration module. Automated tools (Cart2Cart, LitExtension, Next-Cart) can migrate customer passwords, preserving customer access. This is a significant advantage over hosted platforms that don't support password migration. Plan for a smooth customer transition.
2. Product Combinations
PrestaShop supports combinations with multiple attributes. Automated tools preserve complex option structures automatically. Manual CSV imports and custom scripts must account for this structure.
3. Structure
PrestaShop has specific table structures and relationships. Automated tools handle this automatically. Manual imports and custom scripts must structure data exactly to PrestaShop's database schema.
4. Categories vs Collections
PrestaShop uses "Categories" terminology (not "Collections"). Automated tools map categories correctly. Manual imports require you to use PrestaShop's terminology.
5. Module Requirement
Most automated tools require installing a module on your PrestaShop server. This is a small, secure file that provides access to PrestaShop's structure and Web Service API. If you cannot install modules, you'll be limited to manual CSV imports.
In 2025, you do not have to pay the "market leader tax."
If you want a smooth, automated experience that rivals Cart2Cart but costs less, LitExtension is the safe bet. If you are on a tight budget, Next-Cart is an incredible value. And if you are a developer looking to build a migration business, Custom Migration Scripts give you total control (but you must handle PrestaShop's structure yourself).
Recommendation: Before committing to any paid service, always run their Free Demo Migration. If the demo fails or misses images, walk away. If it works and handles PrestaShop's structure correctly, you can pay with confidence.